Our Story!
Hey, we’re Heidi and Shantel!
The mother-daughter team behind Zyren | She Builds.
We built this space because, truthfully, we were both tired of how hard it felt to chase a dream that should’ve been simple.
It was like the business world was built to make women give up before they even begin.
We know this is a long story, but if you’ve ever felt that same frustration, stay with us. It’s worth it.
Heidi’s story started when she tried to take her first step toward building a business, only to find out that even a basic course cost $500 or more.
She wanted to learn. She was ready.
But how do you chase your dream when the price of entry already tells you you’re not invited?
That hit deep.
With over seven years of experience in business management and five years as an office manager, Heidi knew how powerful education and presentation could be.. but she also knew most women were being priced out of the chance to learn it. That’s why she became so passionate about creating affordable, accessible courses through She Builds, so women could finally gain real skills without breaking the bank.
Then there’s Shantel; a builder in every sense of the word.
Before She Builds, she poured herself into idea after idea, with a few failed businesses, a few successful ventures, and years of lessons learned the hard way. With five years in digital marketing and business management, three years in social media strategy, and multiple certifications in the beauty industry.. she knew exactly how much knowledge, resilience, and trial-and-error it takes to build something from scratch.
After nearly a year of searching for a white label product she could trust; something affordable, flexible, and truly hers, she realized the options out there weren’t built for women to win. Everything was overpriced, restrictive, or designed to take a cut of her success.
That’s when it clicked. Women deserve better options.
So we decided to create them ourselves.
We built Zyren | She Builds to be everything we wish existed when we started.
A place where women can learn, build, and launch. With guidance, resources, and products that don’t hold them back.
But more than anything, we wanted this to feel real.
Because somewhere along the way, business got fake.
Perfect feeds, overpriced programs, “six-figure secrets.”
And we’re just… done with that.
We’ve seen what happens when women come together.. especially in the same space, building in the same direction.
Confidence grows.
Ideas spark.
And suddenly, things that felt impossible start to feel doable.
That’s why our community exists.
Because we’re not here to preach from the top, we’re right here in the trenches with you.
Learning, building, testing, failing, and trying again.
So if you see a problem, or have an idea that could make this better, tell us! Seriously.
Send a message, reach out, let’s talk!
Because this isn’t just our platform, It’s yours too.
This is our time - as women - to take our place at the table, to build boldly, and to finally do it our way!
- Heidi & Shantel 💛
Empowering women to build and grow successful small businesses with proven strategies and community support.
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